“If you do not plan for the future, you will get the one that shows up.”
~ Chinese proverb ~
MDA’s old brand had served its purpose and was in need of an update. When they approached us they felt that their brand was no longer relevant and did not represent their vision and objectives. We were tasked with re-branding as well as managing their brand presence moving forward.
A clean and simplified approach was taken to launch their new brand into a more professional space. Elements of the old brand remained but were reduced to strong, basic shapes and colours.
The new brand was introduced to a far more sophisticated communications approach. Each social media platform was given its own digital interface changing the way the company marketed themselves online. This provided them with a cohesive digital prescence.