Myzar is a socially conscious producer and seller of eco-friendly muslin swaddle blankets. Their vision involves giving back and improving neonatal survival in underserved communities. For each pack of blankets sold, they provide a basic essential to empower parents and caregivers with knowledge. For many parents a newfound sense of legacy comes with the arrival of their newborns. They become motivated to choose brands that engage in making a difference To communicate this message we developed the identity together with a tag icon – A WARMHEART PRODUCT, which can grow with the brand.